Jalebi creates plantable seed paper for its products, like this Basil seed cover notebook. Image from Jalebi.com.

Along with conventional back-to-school supplies and office stationery, Paperworld India 2022 will display a series of sustainable, innovative and unique products during its three-day exhibition, running May 12-14, 2022 at JIO World Convention Centre (JWCC) in Mumbai. Here’s a look at nine exhibitors that are showcasing sustainable practices and creative gifts.

Sustainability is not just a trend but a necessity in today’s world. In the stationery industry, recycling and repurposing of paper products are common practices, but there is one Indian brand that has taken it to the next level. Participating at Paperworld India 2022, Jalebi is renowned for producing made-in-India plantable products, including notebooks, cards, pencils, eye masks and even eco-friendly fatakas (Diwali bombs) that can germinate and sprout into plants after use. The brand also promotes personalized gift boxes including a diary, notebook, pen-pencil holder and pencils. The entire kit including the box itself is plantable, thereby serving as a perfect eco-friendly solution.

As an inspiration in sustainable stationery production, Pinnacle Enterprises separates and recycles discarded materials such as waste plastic and burnt paper into a wide range of products like Bahi notebooks, fabric notebooks, handmade files and folders, leather notebooks, handmade penholders, handmade paper bags and handmade diaries. As an exhibitor at Paperworld India 2022, the company will display a plethora of the latest recycled handicrafts on the show floor.

FCE Lifestyles LAMY will curate a wide range of smart writing instruments from LAMY Safari, including LAMY dialog cc, which is an ergonomically designed cap-less fountain pen. This innovative fountain pen has a shortened upper part with a refined closing plaque and roller brake instead of a clip.

Alkosign is the first company in India to introduce innovative “up down boards” in three different types: manual, motorized dependent and motorized independent, which are being utilized by top universities like IIM, IIT, IISER, ISB as well as several elite international schools. The up-down system allows instructors to easily swap between two different white boards in the classroom.

Set to be exhibited by KD Enterprises, Daniel Smith PrimaTek are artist-quality watercolor paints made from natural mineral pigments found and sorted by a mineralogist. The minerals used date back to prehistoric and renaissance times.

Another innovative product to be showcased by KD Enterprises is Pigment DecoBrush, an eco-friendly marker with acrylic paint inside. The market has a flexible, nylon brush-shaped tip. Produced with eco-friendly “liquid ink” technology, these one-of-a-kind markers can be applied on surfaces like paper, metal, glass, plastic, wood and textiles, among others.

Da Vinci Casaneo paintbrushes are rich and long-lasting in quality with a high color-absorbing capacity. With a squirrel hair replicating brush texture, this is an ideal instrument for watercolor and fluid acrylic painting. According to the company, the paintbrushes feature Da Vinci’s innovative “wavy fiber” that returns to a point or edge better than synthetic squirrel brushes.

Indian art materials importer Creativehands will showcase eco-friendly and cotton-based watercolor papers for artistic application. These papers are FSC® certified, acid-free and vegan friendly.

William Penn produces a whole portfolio of unique personalized gifts and hampers specially curated for occasions like birthdays, festivals, and other celebrations. Their products including pens, diaries, lighters, journals and wallets, can be easily customized for gifting online. One of the largest manufacturers of writing instruments, Luxor will also display an array of premium pens that can be personalized for gifting.

Lenise Willis is the editor in chief of Gifts & Decorative Accessories, which has been covering the gift, stationery and home industry since 1917. For more than five years, she's covered retail best practices alongside product trends and ecommerce tips. Through market events, live panels and articles, she leads conversations concerning consumer research, trending gifts in a wide variety of categories and changes in the gift industry at large.

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